As Europe continues to see widespread adoption of the bike-leasing model, the development of two new programs shows how the model is diversifying. The standardised bike-leasing format has taken over corporate offices, offering employees an alternative path to bike ownership with swanky new e-bikes for a reduced overall cost.

The Italian bicycle market closed 2025 in negative territory, confirming what now appears to be a structural downturn. Data released by Confindustria ANCMA and presented at Pirelli's advanced bike tyre manufacturing facility in Bollate near Milan, show total sales of 1.3 million units, down 4% year on year.

Long rumoured, the second generation of Avinox's drive system has been announced this morning. Following on from the Avinox M1 e-bike drive system, which launched two years ago under the wing of parent company DJI, the next evolutions of the drive system, the Avinox M2S and Avinox M2 have officially been launched. Claiming "unmatched power, control, range and efficiency," the Chinese manufacturer's draw continues at speed as 60 industry partners confirmed integration of the newest systems.

全球自行車市場在2025年又經歷動盪的一年。對此，Pon Holdings宣布：「Pon.Bike營收維持在20億歐元的水準，收益表現良好。」該集團為業界最大規模自行車製造商之一，其多元品牌布局及市場地位，旗下業務得以展現出韌性。

自2022年以來衝擊產業的庫存危機發生後，全球自行車產業尚未完全渡過難關。油價上漲、原物料短缺，以及航運路線面臨的風險，成為本屆台北自行車展的熱門話題。

歐盟當局正加大打擊規避關稅行為的力道，尤其鎖定分批出貨及進口後組裝的自行車。歐洲檢察官辦公室（EPPO）的2025年年度報告指出，進口後組裝自行車的方式，正成為規避高額關稅的常見作法。儘管相關行為屢見不鮮，EPPO警告表示，近期手法變得更為複雜，結合多種操作以降低被查到的風險、減少應繳關稅，自行車及電動自行車產品尤其明顯。

Scott宣布Hsuan Boon Tan擔任共同執行長，與現任執行長Pascal Ducrot一同管理公司。Hsuan Boon Tan將常駐公司在瑞士的國際總部。該公司表示：「此次人事調整象徵公司邁入新階段，在產業經歷數年動盪、成功穩定營運後，力求永續成長並加強整體獲利能力。」

No other industry relies so much on the branding of its components as the bicycle industry does. The final products in the shops are seldomly referred to as a recollection of well-known parts with a bike brand name on the down tube. This structure originates from the extreme fragmentation of the bicycle industry. Except for Raleigh, almost all brands had only national or regional distribution, making it difficult to invest in innovations. The component manufacturers adopted multinational or global distribution earlier, giving them a head start in branding compared with the bicycle brands.

As eBike drive systems grow increasingly sophisticated, the ability to diagnose, update, and repair quickly has become a defining part of a positive customer experience. At Bafang, service is a strategic pillar, its philosophy is simple: "Service is about keeping riders riding."

Cycling can still attract interest from both institutional buyers and non-institutional investors, as the heavily oversubscribed Dahon IPO at the Hong Kong Stock Exchange showed last September. Amidst all the excitement on the exhibition floor of the Taipei Cycle Show, Bike Europe had the opportunity to speak with Dahon's owner, Dr David Hon, about his company's strategy.

A persistent and far-reaching campaign by the United States trade organisation PeopleForBikes to prevent bicycles and e-bikes from becoming subject to high metal tariffs has paid off. US President Donald Trump announced in early April that the bicycle industry would not be subject to the new Section 232 steel and aluminium tariffs, which would have cost manufacturers millions on imported steel and aluminium products.

Although the number of bicycles delivered in Switzerland fell again by around 25,000 units in 2025, the trend in sports bicycles and e-bikes provided a ray of hope, as sales in these categories started to rise again. Looking solely at specialist retailers, excluding major distributors, rising figures were recorded in almost all sectors. However, the Swiss bicycle suppliers' association, Velosuisse, still refers to being in a 'consolidation phase.'

Finnish bicycle component manufacturer, Herrmans Bike Components, has acquired the technology and business from Taiwanese lighting specialist Roxim Technologies. The move will see Herrmans expand its presence in Asia and broaden its offering in lighting solutions. The transition is now at full speed and Herrmans will officially take over the business from 1 May.

A repurposed automotive tyre factory on the outskirts of Milan was Pirelli's vision when it strategically decided to re-enter the bicycle tyre market in 2017. Operational since 2022, the factory prides itself on 'Made In Italy' premium quality bicycle tyres. Supported by "the broad shoulders" of the multi-billion-euro turnover of the Pirelli Group, the factory has a maximum capacity of 1.5 million FSC-certified natural rubber tyres annually — with plenty of opportunity for growth. What more reason to visit the factory floor at… Pirelli.

A total of 1,093,478 bicycles were sold in Spain in 2025, just 0.7% fewer than in 2024, according to data presented by industry association AMBE and Cofidis. Total bicycle sales in Spain generated €1.4 billion in 2025, a 9% increase compared to 2024. This growth was mainly driven by the mid-range and high-end segments, particularly e-bikes, which accounted for 21.5% of units sold and 35.2% of bicycle sales turnover.

The worldwide bike market experienced another turbulent year in 2025. Under these circumstances, "Pon.Bike stabilised its turnover at around €2 billion and remained a profitable business with positive operating earnings," owner Pon Holdings announced yesterday. One of the industry's largest bicycle manufacturers states that business again proved to be resilient thanks to its diversified portfolio and market position.

Merida Industry Co., Ltd. 2026年開局不利，1月營收年減44%，2月跌幅雖縮小至22%，但相較去年Q1仍明顯下滑。

國際自行車展產品獎項已從單純的行銷工具轉為產業指標。業界是否有將人工智慧（AI）及永續發展等重要趨勢融入產品設計？參賽作品已成為產業表現及創新投入程度的參考指標。第14屆台北自行車展創新設計獎集結各項創新作品，獲獎名單於開展當日揭曉。本社特別專訪3位評審成員，深入探討其評選標準。